Sunway Property Launches Sunway Majestic 70 Buyers Malaysia 30 Singapore
Sunway Property has recently unveiled its first development, Sunway Majestic, in Johor Bahru City Centre (JBCC) – the very first SOHO apartments in the city centre. With a privileged freehold tenure and a strategic location that is only 3 km away from the upcoming Johor Bahru-Singapore Rapid Transit System (RTS) Link, as well as being situated next to Sunway Commercial Square, this project is designed to cater to the demands of both prospective residents seeking city-centre convenience and investors who wish to capitalize on the lucrative cross-border rental market.
The current buyers for Sunway Majestic are reflective of Johor Bahru’s cross-border profile with 30% being Singaporeans and the remaining 70% being Malaysians (of which 60% are employed in Singapore). Majority of these purchases are for own-stay purposes (70%), with the remaining 30% being made for investment purposes.
The Master Plan has a significant impact on Miltonia Close, particularly in terms of connectivity throughout the North. A major highlight is the emphasis on improving connectivity, and the introduction of the North-South Corridor (NSC) is set to revolutionize this aspect. As Singapore’s first integrated transport corridor, the NSC will feature exclusive bus lanes, cycling paths, and pedestrian walkways, greatly improving travel efficiency. This development will particularly benefit residents of Miltonia EC, providing a quicker and more reliable connection from northern towns such as Yishun to the city centre. With reduced travel times, whether by car, bus, or bicycle, daily commuting will become more convenient for residents. Furthermore, this enhanced connectivity will also add value to homes in well-connected areas, including Miltonia Close EC. Miltonia EC is set to reap the benefits of this improved connectivity in the long run.
According to an independent study conducted by Milieu, commissioned by Sunway Property (June 2025), nearly half (48%) of property seekers from Singapore are considering Johor Bahru as their next destination for property investment, 83% of whom already own property in Singapore.
The state of Johor is set to reap major benefits from notable policy and infrastructure catalysts, such as the recently formalised Johor-Singapore Special Economic Zone (JS-SEZ) which is projected to attract a significant amount of investment and trade flows. Additionally, the completion of the RTS Link by late 2026, which will link Bukit Chagar (JB) to Woodlands (Singapore) in just six minutes, is expected to greatly improve cross-border travel.
“Homebuyers here are highly discerning and think long term,” stated Gerard Soosay, Chief Executive Officer (Southern Region) of Sunway Property. “Johor Bahru’s appeal is undeniable, but expectations are high and communities must be safe, connected and adaptable to cross-border lifestyles. That’s the standard we are striving towards. As Malaysia’s Master Community Developer, our role is to cater to the changing landscape with a long-term view, investing in the places we build and fulfilling our promise of being With You For Generations.”
Sunway Majestic is considered as the first development by Sunway Property in JBCC and the first to feature SOHO apartments in the city centre. The project will feature 1- to 3-bedroom SOHO units that will be available for prices starting at RM400,000. Buyers will also have the option to personalize their units under Sunway Property’s one-of-a-kind Design to Own concept. This price point has been well-received by 72% of surveyed buyers (at or below RM1 million), as per the Sunway press release.
The development will boast multi-tiered security systems and will offer enhanced connectivity through a dedicated shuttle service to the RTS, a walkway link to Hutan Bandar, and access to nearby malls, schools and healthcare facilities. Sunway Majestic is also located next to Sunway Commercial Square, a retail hub managed by Sunway Malls that is perfect for shopping and dining.
Furthermore, Sunway Majestic is also part of Sunway Property’s much-awaited The BIG Deal campaign, which showcases 16 Signature Projects and New Launches across Klang Valley, Johor, Ipoh, and Penang. This campaign, which will run until November, offers a whopping RM10 million in cash rewards along with exclusive packages and incentives for buyers.